Online shopping analysis
Online Retailers And Gift Card Redemption
Gift cards are expected to be popular this holiday season and online retailers who are not prepared to handle post-holiday online card redemptions risk losing customers.
"The post-holiday season, following Christmas and extending through January, is known for being an active gift card redemption period," wrote Sucharita Mulpuru of Forrester in her October 2007 report, "Outlook [...]
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