Experienced InHouse SEM Getting the Big Bucks
SEMPO published an interesting report about average salaries for inhouse search marketers, with experienced SEMs getting mid-to-high $100,000 salaries, SEW reports. The SEMPO report said that mid-to-high $100K to the $200K salaries usually go to those with 5-7 years’ experience. The survey the report came from was a “cross-section of global entry-level, mid- and upper-level [...]
SEMPO Running In-House Salary Survey
While the search marketing industry has done much growing in the last few years, it’s also lagging behind other industries in certain areas. One thing the industry lacks is credible information about salary and structure of in-house search marketing teams. Part of this is due to the esoteric nature of the job compared to other [...]
Online Shoppers Loyalty
DoubleClick Performics has released the results of their Consumer Loyalty Survey, which examined what factors determine loyalty to an online retailer. "When it comes to loyalty and rewards programs, this research shows consumers often seek the best value," said Stuart Frankel, president of DoubleClick Performics. "Seven out of ten consumers shop multiple Web sites before [...]
Free Online Surveys That Pay – Fact Or Fiction?
Are there really free online surveys that pay, or are they a legend like leprechauns and Bigfoot? Many online survey companies promise to pay real money for what most people would do for free in their spare time. Filling out opinion surveys is not new, but the idea of taking surveys for money surpr… More: [...]
Publishers Support Video Advertising
Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007. Survey findings support industry predictions about the growth of online video, with 80 percent more publishers supporting video advertising in 2007 compared to 2006. Out of [...]
Online Video Search Frustrating
In a new nationwide online survey done by market researcher Synovate for ClipBlast, an Internet video search platform, finds that Americans are experiencing difficulty when it comes to searching for specific online video. Forty percent said that they found searching for video online to be “frustrating” or “inconsistent.” The survey was conducted in February and [...]
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