SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform
Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s platform enables global brands to manage not only search advertising but other interactive media, including display advertising. For the search industry, it’s a wakeup call that “SEM” as a specialized service faces increasing [...]
Patent Suit Hits Google, AOL, Microsoft, Yahoo
Performance Pricing alleges in a federal lawsuit that the four Internet players they have sued infringe on a patent the company holds, in relation to paid search advertising.The patent in question, 6,978,253 (253 for short), covers, “A method of doing business over a global communications network.” Performance Pricing filed its patent application in June 1999, [...]
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iprospects’"Search Marketer Measurement & Performance Study," done by JupiterResearch. Study participation was regulated to search marketers who out sourced the management of their search engine optimization campaigns and used paid search advertising. The study revealed that 86 percent [...]
AOL’s Plan Working
AOL changed their strategy last year by shifting from a subscription-based service to offering most of their services and content for free. In doing so they focused their energies on advertising. Once the largest Internet provider they now have 12 million subscribers, trailing Comcast who has 12. 1 million and AT&T who is the biggest [...]
Yahoo Alpha Goes Beta
This isn’t a typo: Yahoo!7 is running the search Alpha beta Down Under, offering a customizable start page people can equip with content modules from Yahoo’s properties and others.It’s new, it’s pastel blue, it’s Web 2…dot 0. It’s Yahoo Alpha (beta), ha ha. Until Amit Agarwal posted the news about Yahoo Alpha at Digital Inspiration, [...]
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