real estate market
Real Estate Search Engine Zillow Launches Geo-targeted Ads
Zillow, a vertical search engine aimed at the real estate market, has announced the launch of Showcase Ads, geo-targeted ads for realtors and other real estate advertisers. Within a given zip code, advertisers can buy 25, 50, 75, or 100 percent of the ads, giving them the ability to target just the local areas they are interested in selling to. Showcase Ads will have a different pricing structure than Zillow’s other local ad offering – EZ Ads.
“Zillow is committed to offering local professionals affordable and easy- to-use tools to get in front of our large audience of consumers interested in real estate and buying and selling homes,” said Greg Schwartz, vice president of ad sales at Zillow.com. “We strongly believe that the more targeted an ad can be, both at a national and local level, the more useful the consumer will find it and the more successful the advertiser will be.”
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China Real Estate Search Engine Launches in English Before Beijing Olympics
Jipingmi.com, a real estate search engine in China, officially launched an English version of the site yesterday. English.Jipingmi.com collects real estate property listings from a variety of English property listing sources and organizes the results into a single search platform.
The sophistication of the search engine falls somewhere between Craigslist and Craigslist, with a 2-D Google Maps thrown in. Tremendous opportunity remains in the Chinese real estate market online.
Since the launch of Jipingmi.com (Mandarin for “How many square meters?” or “A few square meters”) in late 2007, Jipingmi.com has become the stripped-down Zillow or Trulia of the Chinese real estate search engine market. Jipingmi.com now hopes to open the platform to international users.
Jipingmi Co-founder and VP Strategic Development, Alex Farfurnik said English.Jipingmi.com will organize the foreign real estate market in China:
“There are over 6 million foreigners living in China, and the number is constantly growing. All these people need housing solutions and often turn to the internet to look for related information. The number of websites that provide real estate listings is increasing rapidly as well. There are more and more Chinese and foreign companies aiming to target foreign clients.
“Currently the foreign real estate market in China is very fragmented and there is a growing need to organize this market. Altogether, this makes it a perfect time for Jipingmi to come in and assist the market by using its superior technology and industry knowledge to help and connect all sides: home seekers, foreign targeted companies and English websites in China.” Mr. Farfurnik said.
Jipingmi Co-founder and Co-CEO, Guy Sivan said English Jipingmi.com is designed specially to suit the unique needs of the foreign real estate market in China.
“The English version of Jipingmi.com was designed with the target market in mind. Understanding that the local knowledge of many foreigners is limited, English.jipingmi.com provides several creative features to assist home seekers including map-based navigation and housing complex information for housing complexes that are most relevant to foreigners. The Interface of English.Jipingmi.com was completely redesigned and looks entirely different from the Chinese website in order to answer the unique needs of the foreigners In China.” Mr. Sivan said.
English.Jipingmi.com is plans to provide special features for the Beijing 2008 Olympics, such as short-term rentals. An estimated 500,000 foreigners will stay in Beijing during the Olympics.
Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call (Jan. 29, 5 pm Eastern; 2 pm Pacific). Jerry Yang will outline his vision for Yahoo. We’ll hear how Yahoo Panama is performing. We may even learn what Yahoo’s global search engine strategy is.
Vertical search engines [...]
How to Profit From American Real Estate Market Slump
This fascinating thrill ride is filled with all the twists and turns of exciting information, so be sure to hold on for this bumpy ride!America’s slumping real estate market has been making headline…
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how to profit from american real estate market slump
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