Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky†won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have all heard confirmations about the downturn. Jim Zarroli reported “hiring is down, real estate is in a coma and banks have suddenly become a lot more skittish†on NPR. Some 42% of surveyed [...]
Search Headlines & Links: November 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: AdSense Video Units To Launch In UK, Ireland and CanadaPublishers will be able to show videos from YouTube content partners [...]
SEW Experts: Content Advertising Explained – Part 3
Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them in the first place. In today’s Content Advertising column, “Content Advertising Explained – Part 3,” David Szetela shows you some ways to test your content ads, and offers some good and bad examples [...]
Yahoo Shares Hints on Improving Quality Index
Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because ads with a higher quality index can receive higher ranking in sponsored search results. Advertisers can see what their ad’s quality index is, on a scale of one to five, within their account interface. But [...]
Search Headlines & Links: November 2, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: When Business Mags Venture Beyond Wall StreetWhen the well-known business magazines venture beyond Wall Street and even Main Street to [...]
When Business Mags Venture Beyond Wall Street
When the well-known business magazines venture beyond Wall Street and even Main Street to find stories, don’t be surprised to see your contextual and search ads running on their august domains. There’s a battle currently waging among publications hungry for larger online audiences. They acknowledge the need to reach site visitors who are distinct from [...]
Nielsen: Search Ads Score Low on Trust
A recent study from the Nielsen Company found that word of mouth was the most trusted form of advertising worldwide, while search ads are more trusted than only banner ads and text ads on cell phones. Based on a survey of 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the [...]
Search Ads Fared Poorly in Trust Study
We’re disappointed to learn that search ads fared poorly in Nielsen’s survey of over 26,000 internet users worldwide. Just 34% of these respondents trusted search ads! Let’s see how well the remaining online vehicles performed. Only banners were judged more harshly, with 26% saying they trusted them. These other ad sources did far better: * [...]
Search Ads Fared Poorly
We’re disappointed to learn that search ads fared poorly in Nielsen’s survey of over 26,000 internet users worldwide. Just 34% of these respondents trusted search ads! Let’s see how well the remaining online vehicles performed. Only banners were judged more harshly, with 26% saying they trusted them. These other ad sources did far better: * [...]
Study: Google Would Raise DoubleClick Prices
The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.A Senate Judiciary subcommittee hearing on the Google and DoubleClick merger takes place later today. SSRN fanned the flames of antitrust controversy by publishing its study ahead of the hearing. [...]
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