Searchable Social Media and Adding to the Global Conversation
Rising Voices, a citizen media outreach initiative of the Global Voices, has just released the first of a series of planned guides, An Introduction to Citizen Media. This brief guide offers context and case studies which show how ordinary citizens across the world are using blogs, podcasts, online video, and digital photography to engage in [...]
SEW Experts: Slow Growth in Search? Long Tail Keyword Solutions
When building a new startup, you initially see search marketing boom year over year. Inevitably, that growth will slow. In today’s Big Biz column, “Slow Growth in Search? Long Tail Keyword Solutions,” Aaron Shear explains that the first step in reversing the slow growth trend is to admit your search campaigns may have hit a [...]
Search Headlines & Links: November 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Oodle 2.0: Improved Classifieds SearchWith a new release it’s dubbed “Oodle 2.0,” the classifieds search engine has greatly improved its [...]
SEW Experts: Content Advertising Explained
Little-understood, content advertising consumes a big portion of many advertisers’ PPC budgets. But for many advertisers, content advertising performs far worse than their search campaigns. In today’s Content Advertising column, “Content Advertising Explained,” David Szetela, founder of Clix Marketing, kicks off his new column that will explore the myriad problems with content advertising, and the [...]
Way To Go, SEO!
Contextual advertising has performed well for lots of marketers, but behavorial targeting for ads has started to surpass it in terms of performance. Both of them lost some gains in the percentage of marketers benefiting best from them. Search engine optimization picked up what they lost. Oh, paid search lost a little bit too. Our [...]
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