SEW Experts: PPC 101 Writing Successful Creatives
Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today’s SEM Crossfire column, “PPC 101 Writing Successful Creatives,” Frank Watson outlines a plan to write ads that will grab attention, and convert. More: continued here sew experts ppc 101 writing successful [...]
Sign of the Times – Agencies Go Vertical
Just a few short years ago when search engine marketing was still very young; a prospective client looking for help with search marketing sought an agency with expertise in search. Once the client selected a search capable agency, they did not want “their†agency working with other companies in their industry or vertical market. Clients [...]
local Advertising On the Internet
If you’re a small business exclusively serving a local market, you probably think the Internet has little to offer for your local advertising needs.While search engine advertising has been a great… More: continued here local advertising on the internet
The State of Search Engine Advertising: Reality and Alternatives
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely… More: continued here the state of search engine advertising reality and alternatives
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