Selling CEOs on Search Engine Marketing
What’s the biggest mistake any search engine marketer can make? Blowing a presentation to decision-makers. Even with phenomenal results and ROI, a search marketing campaign has little value unless your CEO understands why you’re investing millions of dollars online. Search marketing agency OneUpWeb announced the launch of a new eye tracking service today that builds [...]
E-Commerce Sites Lead Paid Search
E-commerce sites are heavy users of search engine marketing; with each of the top ten search engine marketers being retail or comparison-shopping sites according to comScore qSearch Market report. In March, close to 20 billion sponsored links were offered to U.S. Internet users from the top search engines. eBay was the top search engine marketer [...]
Wikipedia And The Nofollow Controversy
If you are not involved in the search engine optimization community, January 21st, 2007 probably held no significance for you. However, if you are a search engine marketer or SEO, you probably remember January 21st as the day that Wikipedia died. To the untrained eye, Wikipedia is exactly the same t… More: continued here wikipedia [...]
96 Percent Of SEM Efforts Use Google
A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction. With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a [...]
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