SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform
Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s platform enables global brands to manage not only search advertising but other interactive media, including display advertising. For the search industry, it’s a wakeup call that “SEM” as a specialized service faces increasing [...]
AT&T iPhone Google Deal Pits Apple Against Blackberry
Pitting Apple against Blackberry, AT&T will offer a corporate plan for iPhone users, Engadget reported today. The iPhone Google AT&T alliance made news at MacWorld with the launch of new Google apps and features for the iPhone. Today’s announcement, though, may be the biggest search engine industry news to come out of MacWorld. If the [...]
SEMPO State of the Search Marketing Industry Survey Now Open
SEMPO, the Search Engine Marketing Professional Organization, is once again gathering feedback from search marketers for its annual State of the Search Marketing Industry Survey. The survey collects data on respondents’ PPC and SEO spending habits, measurement techniques, and other topics to create a yearly snapshot of the search industry, as it did in the [...]
SEW Experts: What’s Your Link Building Marketing Mix? – Part 2
If you’ve been following the search industry at all for the past year, you probably heard about Google’s war on paid links. In a nutshell, Google banned paid links; and SEOs split in two camps over the move. What’s a CMO to do? In today’s By the Numbers column, “What’s Your Link Building Marketing Mix? [...]
Search Headlines & Links: December 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Thoughts on Don Schultz’s Keynote at SESHis presentation focused on providing some perspective on the maturity of the search industry. [...]
Thoughts on Don Schultz’s Keynote at SES
On Monday afternoon at SES Chicago, Don Schultz of Northwestern University was the featured keynote speaker. His presentation focused on providing some perspective on the maturity of the search industry. For a bunch of great quotes from the presentation, check out the write up by Kevin Heisler. The overriding theme of the presentation can be [...]
SES Chicago: Soaring Through Universal Search
Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query.SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City. Enjoy our coverage this week. Universal search. Blended search. [...]
Old Time Spam Tactics Still Work (Sometimes)
I still see old fashioned tricks working from time to time. For example, doorway pages, or spammy hidden text. Granted that the sites I see this working for tend to be smaller sites that are competing for terms that are at best moderately competitive. I have seen it enough times that I finally sat down [...]
Competitor Analysis
Competitive intelligence is very often taken for granted in the search industry. We rarely spend any time getting to know our competitors. We seem too busy dealing with our own stuff. Unfortunately, leaving the competition to fend for themselves leaves so much on the plate. Many people assume search is basically measured with ROI. While [...]
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