SEMPO State of the Search Marketing Industry Survey Now Open
SEMPO, the Search Engine Marketing Professional Organization, is once again gathering feedback from search marketers for its annual State of the Search Marketing Industry Survey. The survey collects data on respondents’ PPC and SEO spending habits, measurement techniques, and other topics to create a yearly snapshot of the search industry, as it did in the [...]
Some Loose Connections — Dave Weinberger Featured Speaker at ClickZ Interactive Marketing Excellence Awards
This evening Dave Weinberger author of The Cluetrain Manifesto and a fellow at Harvard’s Berkman Institute for Internet and Society will be a featured speaker at the ClickZ Awards being held at Gotham Hall in New York City. I am seriously looking forward to this gala event and was struck by several coincidences — loose [...]
SEW Experts: Breaking Down Silos: Specialization With Integration
For any search marketer working with large enterprises or agencies, integration is the toughest job they face. In today’s Search Ads column, “Breaking Down Silos: Specialization With Integration,” Matt Spiegel describes a challenge that makes changing bids on thousands of keywords seem like child’s play. More: continued here sew experts breaking down silos specialization with [...]
How To Determine The Value Of A Link
I think one of the most crucial moments of every search marketer is when you realize not every link is created equal. Hopefully, this happened early in your search marketing career.Links have different values and a big part of a search marketer’s job (white hat, at least) is to acquire high quality links. [...] More: [...]
The Social Web – It’s More Important Than You Think
The social web (or web 2.0) will catch a lot of search marketers off guard. Now you’re probably thinking, “I know about the social web. I’m a search marketer.” However, you may not realize just how powerful the social web is.The social web is not just getting 10,000 uniques with a front [...] More: continued [...]
Teen Learns SEO From Dad, Makes $20+ A Day
I just found this SEO story on Sphinn. It’s about a teenager named Chloe Spencer. Her dad, a search marketer, helped her start a blog about Neopets. Neopets are virtual pets that many teens love.Early last year, Chloe started doing keyword research on Neopets. She found that neopets cheats had a [...] More: continued here [...]
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iprospects’"Search Marketer Measurement & Performance Study," done by JupiterResearch. Study participation was regulated to search marketers who out sourced the management of their search engine optimization campaigns and used paid search advertising. The study revealed that 86 percent [...]
Keyword Research And Analysis Strategies 1: Overview
Good search engine optimization experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a larg… More: continued here keyword research and analysis strategies 1 [...]
Search Marketers Declare War On Pork
Pork may be like mother’s milk to some, but a very few of them would confuse the two because, in general, people understand metaphors. Lawyers don’t. Lawyers don’t get metaphors, even if they did really well on the analogies portion of their LSATs. Search marketer Jennifer Laycock suddenly finds herself trying to teach this subtle [...]
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