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By ArticleSnatch on April 30, 2008
Search retargeting and post-click behavioral targeting is the future of search. The future’s here – now – with the launch of Platform A’s integrated search marketing platform using Tacoda technology.
Call it Platform A.O.L.
ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.
For anyone following innovations in search marketing campaigns, that’s exciting news.
We’re sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.
![[image]](http://mowser.com/img?url=http%3A%2F%2Ffeeds.searchenginewatch.com%2F%7Er%2Fsewblog%2F%7E4%2F281002488)
Posted in SEO | Tagged aol, integrated search marketing platform, integrated search marketing platform using Tacoda techn, integrated search marketing platform using Tacoda techn, savvy marketer, search campaign, search marketing campaigns, Search retargeting, software platform, Tacoda technology |
By ArticleSnatch on May 3, 2007
Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness. Yahoo worked in partnership with Who’s Calling, a third- party provider of cross channel analytics. According to Brad King, Yahoo Search Marketing executive able to highlight areas that were working well for Pleasant Holidays [...]
Posted in Internet | Tagged ad groups, bid management tools, Brad King, online advertising analysis, online and offline sales, online channels, online keyword performers, online lead-generation, optimized search marketing program, search marketing, search marketing campaigns, search strategy, search-generated calls, sponsored search, travel advertisers, travel destinations, yahoo, yahoo-search-marketing |
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