A Look at Upcoming Search Industry Conferences
In the search marketing industry, face-to-face events seem to abound. If you’re a bit lost, here’s the beginnings of a rough working guide to the next 4-5 months in the field and what to expect. The Big: read more More: continued here a look at upcoming search industry conferences
SEW Experts: SEM Mentors: The Apprentice
In a previous column, it was suggested that the search marketing industry needs to take responsibility in solving the search marketing staffing crisis. In today’s Search Ads column, “SEM Mentors: The Apprentice,” Matt Spiegel shares an exchange with an SEW reader, an SEM apprentice turned mentor. More: continued here sew experts sem mentors the apprentice
SEMPO Running In-House Salary Survey
While the search marketing industry has done much growing in the last few years, it’s also lagging behind other industries in certain areas. One thing the industry lacks is credible information about salary and structure of in-house search marketing teams. Part of this is due to the esoteric nature of the job compared to other [...]
Can the Search Marketing Industry Grow Up Fast Enough?
The search marketing industry is immature, both in the sense that nearly all the players are under 10 years old, and in the way partnerships are created and maintained. That’s the argument presented by Did-It chairman Kevin Lee in his ClickZ column today, “SEM Immaturity Threatens Industry Future.” The fault lies on both the client [...]
SEW Experts: The Five Characteristics of Highly Effective PPC Specialists
In today’s Search Ads column, “The Five Characteristics of Highly Effective PPC Specialists ,” Tony Wright has come up with five characteristics of successful PPC specialists. As anyone in the search marketing industry can tell you, talent is scarce. If you can find one with all these traits, hire him/her on the spot. More: continued [...]
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