Search Headlines & Links: December 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected this week’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Search Blogs Awards Voting Is OnSearch Engine Journal’s 2007 Search Blogs Awards have been posted, and the voting has [...]
Diversity In Search? Puh-lease.
Though more and more people are using search engines all the time, that doesn’t necessarily translate into more diversity in search terms. In fact, according to Hitwise, the top 5% of all search volume consists of just 9 terms. That’s down from 49 terms in 2005, reports Hitwise UK Research Director Robin Goad, though he [...]
Rising In Google: iPhone, Webkinz, And TMZ
Apple’s hot gadget, the toy world’s must-have plush pets, and arguably AOL’s hottest web property represented the top three fastest-rising search terms at Google. Catapulting to the top of the hottest queries hitting Google’s index means grabbing the interest of thousands of visitors, all happily tapping away at their keyboards and looking for details on [...]
Wikipedia’s Problems Explored
It’s odd, really – if Wikipedia were a person or animal, we’d be hard-pressed to actually like it, given how untrustworthy it can be. But we do like it, and the site’s popularity gives some people all the more reason to toy with it. Whether you’re looking up simple search terms like “dog” and “tree,” [...]
Ask, “ET” Partner
You may or may not be able to monitor the pulse of a nation through search terms, but in this case, that’s something of a non-issue; a partnership between Ask and “Entertainment Tonight” will only focus on celebrity names. Are queries for “Paris Hilton” more popular than those for “Britney Spears”? As the television show [...]
Google Docs Drops In Folders
The updated Google Docs & Spreadsheets offers folders for organizing documents, along with a few new enhancements.Google’s love of labels as organization method, especially in Gmail, tends to be a little jarring to people who have become used to folders. Those users will find something of a comfort zone in Google Docs and its newest [...]
Consumers Look Online For Auto Purchase
In the final decision making process of buying an automobile, over half of consumers (53%) use the Internet as their main source for finding information about a vehicle they will purchase according to a DoubleClick Performics survey. "Whether shoppers are gathering information three months in advance or narrowing their search three days before a purchase, [...]
Apple Embeds iTunes In Bebo
In the UK, and particularly in Ireland, the social networking site known as Bebo is a big hit. Apple’s also more than a little bit popular. So it turned some heads when Apple announced a new arrangement that would involve both iTunes and Bebo. Credit goes to the Financial Times – more specifically, to Maija [...]
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