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Twitter Updates for 2008-05-08
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SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business
Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down the four metrics you should be analyzing on your small business web site.
Is Google The Borg or Big Brother
Google is growing and the question of whether or not it has become too invasive (or persuasive) is one that needs to be answered now. While using pop culture references to attract attention to this situation is fun, it also captures the massive popularity of Google itself. As any Star Trek fan can tell you, [...]
SES – Metrics Challenges & Measuring Success
Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director – Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, [...]
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S. advertisers, and other U.S. advertisers can request an invitation, though the wait is long, according to Ian Thomas, project planner on Gatineau. “If you’ve requested a beta invite, you’ll be on the list [...]
Omniture Acquires Offermatica
Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes OTTO Digital, the marketing agency division of Offermatica, and a wholly owned subsidiary. In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica’s multivariate testing capabilities, for $50 [...]
SEW Experts: Review of “Web Analytics, An Hour a Day” by Avinash Kaushik
In today’s By the Numbers column, “Review of “Web Analytics, An Hour a Day” by Avinash Kaushik,” Eric Enge reviews Avinash Kaushik’s basic philosophy of Web analytics as defined in his new book, which helps you learn how to view analytics the right way. More: continued here sew experts review of web analytics an hour [...]
Market Motive – A new option for learning about Online Marketing
John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive. The company is a new venture which aims to provide a variety of online educational services focused on online marketing. Two days ago, I interviewed John Marshall about the company, it’s services, and it’s plans. What you get with the service [...]
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