By ArticleSnatch on January 28, 2008
Google’s Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO David Kenny will lead the global Google-Publicis partnership. Abby Klaasen broke the news late last night in Advertising Age. The news tops off a terrific week for Digitas, which won the P&G Crest [...]
| Tagged Abby Klaasen, David Kenny, Davos, Digitas Lead Google-Publicis Partnership, Eric Schmidt, google, Martin Sorrell, Maurice Levy, Nikki Sandison, Penry Price, Publicis, Reuters, Switzerland, Tim Armstrong, World Economic Forum, WPP |
By ArticleSnatch on January 5, 2008
The world’s largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe. A new forecast from WPP’s GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year. Internet ad spending in the UK and Denmark are also expected [...]
| Tagged Denmark, Europe, Internet ad spending, Internet advertising, Internet spending, media buyer, online ads, online advertising, Sweden, United Kingdom, USD, WPP |
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