“BUT” ALERT!!!

There will be plenty of Negroes out there that will be quick to remind you  “BUT WE STILL GOT A LONG WAY TO GO” squashing any celebratory moment. No, this does not mean the end of racism as we know it, but it serves as yet another slap in the face of those that tell us that there has not been any real progress in the black community for years.

NEW YORK, Feb. 22 /PRNewswire/ — Buoyed by advances in education and employment, the African American market now commands a buying power of $762 billion, an economic pocketbook that is expected to reach $981 billion by 2010, according to The U.S. African American Market, a new report from Packaged Facts, a division of MarketResearch.com, a leading provider of

industry-specific market research reports.

According to the report, which for the first time examined the black

population from a regional perspective, African Americans in the West and

Northeast have higher average incomes than those in the Midwest and the South,

and consequently account for a disproportionate share of the aggregate income

of African Americans.

Blacks living in the Northeast are much more likely to want to get to the

very top in their career- viewing their work as a career, not just a job. For

this reason, African Americans in the Northeast are far more likely than

African Americans as a whole to feel secure financially and to be happy with

their standard of living.

However, while the market potential is steadily increasing, industry-wide

lack of targeted marketing and advertising remain obstacles to growth in

several sectors that are largely untapped.

“Having roughly the same purchasing power as Hispanics, African Americans

tend to be left behind when it comes to marketing and advertising because

Hispanics are expected to have more rapid population growth,” said Don

Montuori, the publisher of Packaged Facts. “Marketers would be wise, however,

to tap into the African American segments that outpace their Hispanic

counterparts, such as those with incomes greater than $50,000; owner-occupied

households; married-couple families; and African American women-all sectors

which offer huge potential in the consumer goods markets.”

Now in its 6th edition, The U.S. African American Market provides a

comprehensive profile of consumer expenditure patterns, shopping behavior, and

attitudes towards food, health, entertainment, leisure, and technology.

Strategies and opportunities for marketing to the African American community

are also covered. Priced at $3,500, this report can be purchased from Packaged

Facts by clicking: http://www.packagedfacts.com/pub/1090871.html. It is also

available at MarketResearch.com.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes research

reports on a wide range of consumer industries. For more information visit

http://www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or

tehart@marketresearch.com.