While this press release does not completely answer that question, it certainly if packed full of enough data to give you some general clues.
SAN DIEGO-(Business Wire)-January 3, 2007 – Why are African Americans purchasing more Nissan Altimas and Dodge Chargers and Asian Americans purchasing more Toyota Camrys and Honda Civics than other vehicles available to them? “While building well-designed, capable and quality vehicles, at the most discounted price, have the ability to generate sales; it doesn’t start there. It begins with understanding the values that direct the decision-making process within the new vehicle buyer,” says Alexander Edwards, president of Strategic Vision’s automotive research group. Various brands and models of new vehicles address cultural distinctions, and answer questions such as why Nissan and Chrysler sales are higher among African American new car buyers while Toyota has market share with Hispanic and Asian buyers. (more…)
Personally, I drive an ’06 Volkswagen Jetta. It was a tie between this car and a ’06 Camry. My main reason for choosing the Jetta was because it came with more standard options I wanted for a little extra. The key feature for me was that it came with leatherette seats (black). With two small kids in tow, I need all the help I can get keeping my car immune from spills. After having this car for a little under a year, I still do not regret my decision to go with the Jetta.
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