Well I’m not sure what the final results are yet – the answer is YES! Yes for everyone. The Internet is becoming the main source for people to gather information and for those who are looking for funeral information will undoubtedly want pricing information. If you don’t have your prices online, visitors will think that you have something to hide – do you?
Many full service funeral homes say that they will lose all of the price shoppers to the lower-cost alternative providers – not true. Have you ever looked for a hotel online? If so, do you always choose the Motel 6 – probably not. You look for value. So will the visitors to your website. Some funeral directors say that they want to be able to talk to people so that they explain their prices over the phone or in person – like it or not, a lot of Internet visitors don’t want to talk to you, so give them what they are looking for – your prices. I am not saying just throw up your General Price List (GPL); what I am suggesting is to use the Internet as an opportunity to explain your services and the value that you provide over your competition. By differentiating yourself from your competition you can demonstrate your value and aid your visitors in the decision making / shopping process.
Here are three examples of funeral homes that do a great job of explaining their prices and differentiating themselves from their competition.
If you would like assistance in creating “differentiation” between you and your competitors so that you can win the online shoppers, call me at 1-(800) 810-3595 or at (250) 744-3595.
I will be creating a tutorial next month to show how you can offer your price list for via email and how you can teach your visitors through a series of email – stay tuned!
If you have any experience with having your price list online, I would appreciate your comments – please fill out the form below.
Michael Port, the author of “Book Yourself Solid” is offering a FREE Networking Seminar!
Is it time to replace that 80’s Funeral Coach that would give a Hummer a run for its money in a game of chicken? I have been asked by a lot of funeral directors how does eBay work and can you really buy vehicles online? …
This is a question that is posed to me often – and not only by funeral directors and cemeterians, but even by friends and family. My poor parents – they get the same question but they can’t really give a definitive answer.
Selling Power Daily Report: I watch most of these video interviews and I find that about half of them could be applied to aspects of funeral service – particularly online promotion, human resources, and preneed sales. 
On this show, Funeral Director BT Hathaway of Hathaway Funeral Homes of New England discusses his recent article in the American Funeral Director magazine. Hathaway takes a fresh look at the impending “Death Boom” and you may be surprised at his findings…
It is my hope that this manual provides you with a starting point to understand the importance of Internet Search Engines and your firm’s ranking within them. This is an introductory look at Search Engine Optimization and although there are other, more sophisticated strategies not covered in this manual, by taking these initial 10 Steps you will be further ahead than almost all of the other funeral homes in your area – if not all of them.
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