2009 January | Funeral Futurist | Robin Heppell (via Mowser)

You’ve heard of John Callaghan, haven’t you?

To refresh your memory, he’s one of the industry’s top speakers on funeral home marketing.

In his new book, “2009 Strategic Marketing Plan for Funeral Service Professionals” he reveals how funeral homes should market in during tough economic times.

Why am I telling you this?

I’m telling you this because I convinced John to allow me to grill him during a LIVE 120-minute teleseminar on January 30!

It actually went for 2 1/2 hours.

We talked for just over an hour about his book and then we tackled dozens of questions that the attendees submitted.

You can read a partial list of questions below.

86 Pages of Funeral-Specific Marketing Advice

and over 2.5 hours of recordings

(delivered immediately after you purchase below)

$147.00 Now Only $97

Save $50.00

If you follow John’s recommendations, you will save money on advertising, get better results with your marketing, and overall, Attract More Calls!

…Hepp

Partial List of Questions

Could you discuss the use of tasteful humor in funeral home marketing? Telephones, yellow page ads – How do you set yourself apart? How do I market my firm against the “low price firm” in the market place? What are your thoughts on marketing during tough economic times? Is it actually a time when you can get more bang for your buck, attract a wider audience etc? How do we use permission marketing in funeral service, especially with the increasing use of online guest books and internet communications with our customers? With a downtown location and smaller parking area, how do you compete with funeral home not downtown and more parking area? What is the most effective advertising in a small rural community? Should we sponsoring and attending community events, sponsor information seminars, weekly newspaper ads, local magazines etc? Are there new words in the death care language that are more acceptable to the public? What kind of ad and or marketing should a funeral home do in response to a cremation society’s direct mailing piece that they continue to do in our community? When asked why our funeral home was chosen, my family follow up surveys reflect that I receive 0 calls from advertising. How should I interpret this? How do you get the message out to Hospice that there are many more options for a family other than direct cremation? What would the best way to market a second location in the next city with two corporate competitors presently operate there? How do you determine what are the most effective strategies? When conducting market research in my area, what are some good sources for Secondary data or information regarding the opinions and buying preferences of ANY of my target markets? I’m in a small market. How do I attract more calls, when it appears, my competitor has more money for unlimited advertising? How can I get people out of the mindset that cremation means no viewing? I’m losing market share to a new funeral home, How can I combat an upstate with a better location? If we have a web site, what are the best strategies to make certain that someone using a search engine, such as Google, will see our listing at the top of the results list? Are there other techniques that can be used in addition to the “keywords” that are embedded into the pages of the site? What is the best way to counteract, “I want the cheapest funeral? I am an independent operated firm in my town with two other firms who are corporate run, what can I do in ads to beat them as competitors? What medium is the best advertising in a conservative area?

Do you use PhotoShop for creating memorial folders?Â If so, this post may help you raise the bar and help you create more personalized keepsakes for family and friends to keep for a long time. Plus separate yourself from your competitors. http://astore.amazon.ca/heppefunersol-20/

I have dusted off a series of tutorials using PhotoShop and now you can download them here (PDF Format):

PhotoShop Tutorial: Memorial Folders – The Basics PhotoShop Tutorial: Memorial Folders – Subtle Logo PhotoShop Tutorial: Memorial Folders – Polaroid Effect

Plus, here are some PhotoShop Templates (PSD Format):

Memorial Folder Template – Inside Memorial Folder Template – Outside Polaroid Effect

Samples:

My Uncle Clarence’s Memorial Folder

If you need some PhotoShop Resources – Click Here

Please leave your comments below…

…Hepp

Funeral Futurist | Robin Heppell

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