You’ve heard of John Callaghan, haven’t you?
To refresh your memory, he’s one of the industry’s top speakers on funeral home marketing.
In his new book, “2009 Strategic Marketing Plan for Funeral Service Professionals” he reveals how funeral homes should market in during tough economic times.
Why am I telling you this?
I’m telling you this because I convinced John to allow me to grill him during a LIVE 120-minute teleseminar on January 30!
It actually went for 2 1/2 hours.
We talked for just over an hour about his book and then we tackled dozens of questions that the attendees submitted.
You can read a partial list of questions below.

86 Pages of Funeral-Specific Marketing Advice
and over 2.5 hours of recordings
(delivered immediately after you purchase below)
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If you follow John’s recommendations, you will save money on advertising, get better results with your marketing, and overall, Attract More Calls!
…Hepp
Partial List of Questions


In preparation for my presentation at the ICCFA Annual Convention in San Diego, I am conducting a live Case Study on how to use online videos to promote your services and your website. I have selected three terms to rank for – two are geo-targeted, one for a funeral home and one for a cemetery – both in my home town.
I have been studying the topic of GREENING FUNERAL SERVICE closely and to start I want to point out that there are varying shades of green. It is not “All Green” or “No Green” – funeral homes and cemeteries can slowly incorporate GREEN into their operations. From the outset, there seems to be three areas of focus.

Preneed Referrals is a funeral-specific website that I have created as a resource for funeral directors and cemeterians to put the power of “Send Out Cards” into your preneed marketing and family follow-up – after care – programs.
On this show, Cot Covers creator, Tim Totten of Final Embrace shares his experiences with creating and maintaining his blog and discusses how funeral directors could benefit from creating their own blog.
This tutorial will demonstrate how to use Microsoft’s Excel spreadsheets to track your calls by service type and have a running total and up to date averages in your various service offerings.
Marketing Over Coffee
I had the opportunity to attend the “Going Green Symposium” at the ICCFA Annual Convention in San Diego. It featured Darren Crouch of Passages International Inc. and
I had the opportunity to be on the Seattle NPR Weekday radio program this morning. The show was hosted by Steve Scher with guests, John Eric Rolstad of the People’s Memorial Association and Char Barrett of A Sacred Moment who performs home funerals. The show covered three main topics: Embalming, Cremation, and Funeral Costs. If you want to get the gist of what is happening in the Pacific Northwest, I would recommend that you have a listen to the program.
In preparation for my presentation at the 





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