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Funeral Memorial Folders with PhotoShop

January 23, 2009 By Robin Heppell 1 Comment

Funeral Memorial Folders with PhotoShop published articles check it out loyalty Do you use PhotoShop for creating memorial folders?  If so, this post may help you raise the bar and help you create more personalized keepsakes for family and friends to keep for a long time. Plus separate yourself from your competitors. http://astore.amazon.ca/heppefunersol-20/

I have dusted off a series of tutorials using PhotoShop and now you can download them here (PDF Format):

PhotoShop Tutorial: Memorial Folders – The Basics PhotoShop Tutorial: Memorial Folders – Subtle Logo PhotoShop Tutorial: Memorial Folders – Polaroid Effect

Plus, here are some PhotoShop Templates (PSD Format):

Memorial Folder Template – Inside Memorial Folder Template – Outside Polaroid Effect

Samples:

My Uncle Clarence’s Memorial Folder

If you need some PhotoShop Resources – Click Here

Please leave your comments below…

…Hepp

Filed Under: Build Loyalty, Check it Out!, Published Articles Tagged With: memorial folders, Photoshop, polaroid, tutorials

Blogger Hepp in American Funeral Director

July 17, 2008 By Robin Heppell Leave a Comment

Blogger Hepp in American Funeral Director published articles media room exposure The July 2008 issue of American Funeral Director, Thomas Parmalee wrote a great article about Blogging and the Funeral Industry: “Is it time to Get a Blog? Weighing the Positives and Negatives”

The article featured follow Funeral Industry Bloggers, Brian Hanner of Geib Funeral Home in Ohio, BT Hathaway of Hathaway Funeral Homes in Massachusetts, and Tim Totten of Final Embrace in Florida.

Tom does a great job of pulling the insights from all of us as well as providing a balanced view of the topic of blogging.  He starts the article with…

They are everywhere, and sometimes, it seems they are taking over the world.  They can rocket you to fame because of a mere hundred words.  And they seem to be making inroads at virtually every business, big and small.

Tom interviewed me a few months back and captured some great thoughts – he can make my thoughts sound better than when I think them!

“We are in the people business, and a blog should be able to connect with the consumer almost more than any type of marketing because it is very personal.”

Tim Totten of Final Embrace (who supplies Cot Covers for removal stretchers), stated:

“[Blogging] does give you a way to connect much more closely to at least a few people in your community. If only five people in your community read it, they will become ambassadors for you and generate business.”

Brian Hanner of Geib Funeral Home says:

“I think of this like many of our other PR activities – you can’t expect it to pay dividends in the short term.”

BT Hathaway, the grandfather of funeral blogs (3 years since the launch of his Funeral Words blog), comments:

“It’s part if developing relationships with folks out there, and part of it is a challenge of keeping my ideas fresh.  To write something on a regular basis, you have to be pushing yourself to read, notice things and to ask yourself difficult questions. So from that standpoint, it’s a good self-examination exercise to make sure I’m thinking ahead regarding my business needs.”

All of the bloggers have agreed to join me in hosting a Funeral Blogging 101 teleseminar on July 30th in the afternoon.  To register and start your path of building a better and deeper relationship with your community, visit: www.FuneralBlogging101.com. If you can’t make the teleseminar, still register to get access to the replay and ask any questions about blogging, social media, website development, or internet marketing and promotion. 

Filed Under: Gain Greater Exposure, Media Room, Published Articles

Google and the Funeral Industry

February 2, 2008 By Robin Heppell Leave a Comment

In the February 2008 issue of Mortuary Management, Funeral Futurist Robin Heppell starts his multi-part series on how Search Engines like Google, Yahoo, and MSN Live will play a part in the marketing and promotions of funeral homes.

For an increasing number of users, search engines are the new Yellow Pages. No longer are search engines used only to find books, airline tickets, and CDs. They are being used to find local services.

The funeral industry is no exception. It is a local service. It has traditionally been a word of mouth business. Funeral homes can benefit from high Google rankings. You have used Google to find out information about other products or services – others will use Google to find out information about YOU!

Check out the latest article of Mortuary Management for the entire article or check back in March to read it on in Funeral Articles here at FuneralFuturist.com.

Filed Under: Media Room, Published Articles
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