I get a lot of questions from funeral home owners about how they should advertise their funeral homes. The main reason why these questions come my way is that they are dissatisfied with the results they get from their current advertising. Most of the time the reason why they are not getting the results that they want is that they are advertising like they are a huge, national company (because those are the ads that we see everyday).

Nike estimates that it has spent $ 1 Billion on creating its brand. When small businesses like small to medium sized, family-owned funeral homes advertise – who don’t have a Nike-sized marketing budget – it is better for you to focus on building and nurturing relationships, than to try to build an inanimate brand.

When someone dies, the family is going to think of people who can help them – not just a logo.

Since marketing companies in Funeral Service generally help large funeral homes “brand” their businesses, there is a lack of information and advice on what is the best way for smaller funeral homes (500 calls and under) to market their businesses. Because of this, in 2010 I am going to help these small to medium sized, family-owned funeral homes market their businesses in the most effective way possible.

To do this, I am going to use real examples from funeral homes and identify the good points and also make suggestions on how the marketing can be improved.  This is where the contest comes in…

I will be giving away:

To Enter the Funeral Home Advertising Contest, submit 1 advertising example from each of the following categories:

ENTER FUNERAL HOME ADVERTISING CONTEST HERE
(if email link doesn’t work, email your submission to robin@funeralfuturist.com with the subject: Funeral Home Advertising Contest)

Conditions: This contest is eligible for family-owned funeral homes only. By submitting your advertising samples you are giving me permission to use them in my upcoming courses and training materials. Prize winners will be selected randomly. The submission deadline is December 24, 2009.  Submissions received after the 24th will not be eligible for prizes. This contest is void where prohibited by law. The winner of the 2 tickets to the OUTRAGEOUS Academy & Workshop is responsible for their own travel, lodging, and other expenses.

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