Chris Farmer: When the Regulators Come Knocking

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Chris Farmer of Sheehy, Ware & Pappas of Houston, Texas,  shares his thoughts on issues that funeral homes and cemeteries can face with regulators and what you should do when your firm receives a citation, plus what attendees will learn at his presentation, “When the Regulators Come Knocking” at the 2012 ICCFA Annual Convention. Interview by Funeral Marketing Consultant, Robin Heppell.

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John Callaghan: 7 Steps for Developing a Strategic Marketing Plan

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John Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.

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Larry Merington: Marketing to the New Boomer

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Larry Merrington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.

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Jim McCann: Bringing Your Business to Full Bloom

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Jim McCann, CEO of 1-800-FLOWERS.com and author of Celebrating Life: Words of Comfort, together with Jill Eastman Vidal and Fran Cuomo, share thoughts on how his business has grown though four waves of change as well as how the floral industry and funeral industry are integrated, plus what  attendees will learn from his keynote presentation, “Bringing Your Business to Full Bloom”  at the 2012 ICCFA Annual Convention.

Interview by Funeral Strategic Marketing Consultant, Robin Heppell.

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Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes

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Dr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what  attendees will learn from his keynote presentation, “Influence: Breaking Down the Barriers to Yes”  at the 2012 ICCFA Annual Convention.

Interview by Funeral Strategic Marketing Consultant, Robin Heppell.

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Stephen Shapiro: Speed Ideating & Personality Poker

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Stephen Shapiro, author of Best Practices Are Stupid & Personality Poker, shares his thoughts on innovation for the funeral industry and what  attendees will learn from his keynote presentation, “Speed Ideating” and his breakout session, “Personality Poker” at the 2012 ICCFA Annual Convention.

Interview by Funeral Marketing Consultant, Robin Heppell.

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Doug Gober: Content is King

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Doug Gober, funeral industry liason and senior loan officer for Live Oak Bank, based in Wilmington, North Carolina, shares his research from a six month study of how to make services better by focusing on the content of the service from the family, the funeral director and the clergy in his presentation, “Content is King” at the 2012 ICCFA Annual Convention. Interview by Funeral Advertising Consultant, Robin Heppell.

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Mark Jorgensen: Evaluating Resumes to Qualify Great Hires

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Mark Jorgensen of Global Recruiters of Batesville talks about the current job climate in the funeral profession and shares some examples of  his presentation, “Evaluating Resumes to Qualify Great Hiresâ€Â at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.
(Note: Due to a technical error, Heppell had to re-record his portion and splice in his segments – please forgive the slight jumpiness of the interview)

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Chuck Gallagher: ABCs of Social Networking

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Chuck Gallagher vice president of sales and marketing for American Funeral Financial talks about tapping into the social networking marketing opportunity during his presentation, “ABCs of Social Networking” at the 2010 ICCFA Annual Convention. Interview by Funeral Internet Consultant, Robin Heppell.

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Eric Robuck: Internet Security 101

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Eric Robuck president of WebCemeteries.com talks about understanding the types of attackers, the attacks they use and solutions you can employ to secure your business during his presentation, “Internet Security 101″ at the 2010 ICCFA Annual Convention. Interview by Funeral Website Consultant, Robin Heppell.

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