John Callaghan: 7 Steps for Developing a Strategic Marketing Plan
February 13, 2012
Funeral Gurus educates funeral directors and the public by having other funeral professionals share their experiences in funeral service and with funeral trends.
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John Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.
Go here for more ICCFA 2012 Pre-Convention Interviews
Larry Merington: Marketing to the New Boomer
February 13, 2012
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Larry Merrington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.
Go here for more ICCFA 2012 Pre-Convention Interviews
Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes
February 10, 2012
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Dr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what  attendees will learn from his keynote presentation, “Influence: Breaking Down the Barriers to Yes”  at the 2012 ICCFA Annual Convention.
Dr. Cialdini shares some specific strategies that you can easily implement in your funeral home or cemetery today! Please share your thoughts below about the interview.
Interview by Funeral Strategic Marketing Consultant, Robin Heppell.
Go here for more ICCFA 2012 Pre-Convention Interviews
Robert Cialdini’s Books
ICCFA 2010 Convention: Joe Budzinski, Internal COO of ICCFA
January 19, 2010
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Joe Budzinski, Internal COO of the ICCFA talks about the Technology Track and the other Programs at the ICCFA 2010 Convention with the Funeral Technology Track Chair, Robin Heppell. This is the first of Tech Track Tuesday Talks – more interviews to come each Tuesday leading up to the Convention.
Go here for more ICCFA 2010 Interviews.
For Convention details, visit www.ICCFAConvention.com.
Blair Nelsen talks about Funeral Business Models and Online Marketing for Funeral Homes
December 10, 2009
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Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes. Interview by Funeral Marketing & SEO Consultant, Robin Heppell. This interview is part of the Tributes.com Interview Series.
Ken Varner talks about Cypress Lawn and the Michael Jackson Service
July 10, 2009
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Robin Heppell of www.FuneralFuturistWebsites.com talks with Ken Varner of www.CypressLawn.com about the operations at Cypress Lawn and also chat about the Michael Jackson service. This interview is part of the Tributes.com Interview Series.
Jackie Huba chats about Creating Customer Evangelists
April 17, 2009
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Jackie Huba, author of Citizen Marketers and Creating Customer Evangelists talks about her presentation of the same name at the 2009 ICCFA Annual Convention. Interview by Funeral Web Strategist, Robin Heppell.
Go here for more ICCFA 2009 Pre-Convention Interviews
Buddy Phaneuf talks about Newspapers and Online Obits
April 14, 2009
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Robin Heppell of www.FuneralFuturist.com talks with Buddy Phaneuf of www.Phaneuf.net and www.CSNH.com about newspaper obituaries and online obits. This interview is part of the Tributes.com Interview Series.
Tim Thompson ICCFA Pre Convention Interview
April 7, 2009
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Tim Thompson of Mt. Royal Commemorative Services in Montreal, Quebec talks about his presentation, The Changing World of Advertising at the 2009 ICCFA Annual Convention. Interview by Funeral Marketing Consultant, Robin Heppell.
Go here for more ICCFA 2009 Pre-Convention Interviews
Justin Zabor ICCFA Pre Convention Interview
March 20, 2008
Justin Zabor of Justin Zabor Enterprises and Zabor Funeral Home in Cleveland, Ohio talks about his presentation, Marketing & PR: Media Buzzing Made Easy. Then he turns the tables on Robin Heppell and asks about his presentation, Web 2.0 – the Future of the Internet.
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