The Funeral Industry’s Biggest Mistake
October 12, 2011
Funeral Gurus educates funeral directors and the public by having other funeral professionals share their experiences in funeral service and with funeral trends.
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[ http://www.youtube.com/embed/NTNXh2DcJRI ]
This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the Wirthlin Report)
…Hepp
For more information about the Pollara Report findings, visit:Â http://www.FuneralCoalition.org
Did you know that 73% of Canadians what a Celebration of Life service for themselves?
Funeral Directors and funeral home owners should watch this video to see how and why they should incorporate this service offering for their client families.
presented by Robin Heppell, CFSP
http://www.FuneralFuturistWebsites.com
Guy Kawasaki talks about being Enchanting
April 16, 2011
Robin Heppell interviews Guy Kawasaki at the ICCFA 2011 in Las Vegas. Guy presented “The Art of Enchantment” in conjunction with the the launch of his new book, Enchantment. In this uncut interview there are a couple of distractions such as two elderly ladies crossing in front of the camera and then the security guard glaring at us who was standing behind the camera.
Funeral Celebrants & Personalization | Ellen Wynn McBrayer
December 2, 2009
Ellen Wynn McBrayer of Jones-Wynn Funeral Home in Villa Rica, Georgia shares her experiences with offering Funeral Celebrants and Personalized Services to her client families. Interview by Funeral Marketing Consultant, Robin Heppell.
Congratulations 2009 CFSP Recipients
November 23, 2009
To the newest CFSP recipients…
I am very proud of my CFSP designation and you should be proud of your achievement. You have raised the bar for funeral service – for that I thank you!
…Robin Heppell, CFSP
For more information about Academy membership and certification may be obtained by contacting:
Kimberly Gehlert, Executive Director
Academy of Professional Funeral Service Practice
P.O. Box 2275, Westerville, OH 43086
www.apfsp.com (614) 899-6200 –
Videos Displays | Larry Schildmeyer of Loveland Ohio
November 15, 2009
Larry Schildmeyer of Tufts Schildmeyer Funeral Homes in Loveland, Ohio shares how he makes more use of a/v equipment before, during, and after the funeral service. Interview by Funeral Technology Expert, Robin Heppell, CFSP.
Funeral Home Renos & AV Equipment | Anthony MacDiarmid | Liverpool NS
November 12, 2009
Anthony MacDiarmid of Chandlers’ Funeral Home in Liverpool, Nova Scotia shares his recent experience of updating his facilities with the latest audio video equipment on a budget. Interview by Funeral Website Expert, Robin Heppell.
Funeral Celebrants | Marc Gaudreau | Palmer MA
November 5, 2009
Marc Gaudreau of Beers and Story Funeral Homes in Palmer, MA shares the importance and impact that adopting the Celebrant Movement has assisted his firm and the families he serves. Interview by Funeral Speaker, Robin Heppell, CFSP.
NFDA 2009 Recap | Jessica Koth, Public Relations Manager NFDA
November 3, 2009
Jessica Koth of the NFDA shares her thoughts on the 2009 NFDA Convention in Boston. Interview by Funeral Website Consultant, Robin Heppell.
Mortuary Science Students | Gene Ogrodnik of the Pittsburgh Institute of Mortuary Science
October 10, 2009
Gene Ogrodnik of the Pittsburgh Institute of Mortuary Science shares his thoughts on what students can expect when seeking a Mortuary Science College & Funeral Career. Interview by Funeral Marketing Consultant, Robin Heppell, CFSP.
Making Traditional Cremation Arrangements | Brandon Burningham | Memorial Mortuaries, Salt Lake City, Utah
April 27, 2009
Brandon Burningham of Memorial Mortuaries, Salt Lake City, Utah talks about being prepared for the rise in cremation by creating traditional packages. Interview by Funeral Strategy Expert, Robin Heppell.

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