Google infuence vs. domination

September 5th, 2008 | by geo |

There is speculation that Google’s new Chrome browser is the Microsoft IE killer, or will slowly be the demise of Firefox. It’s pretty much been the headline news in the tech world this week.

Here’s some food for thought. Google only has one profitable product, and that’s adsense.Â They exist for the sole purpose of serving ads anywhere they can, websites, mobile devices, inside applications etc.

Most of Google’s recent major product releases are only meant to influence existing players to further develop their technology to support Google’s intentions to rule the worldÂ Google is more concerned about influencing incumbents in their favor vs. being a dominant product line. A few examples… ?

The telecom giants feared that google would buy spectrum and begin offering affordable mobile voice and data plans, stealing customers by offering open content and devices. Result – At&t and Verizon opened their networks. Influence.

The release of Google’s Mobile OS, Android, forced Symbian (the dominate open mobile OS in the world) to declare they are going open source. Influence.

The Cloud Computing platform appengine is designed for web developers to quickly launch applications in the cloud. There is speculation that the ultimate strategy is for appengine developers to bring the apps easily to the desktops, creating a seamless desktop/web experience. Microsoft and Adobe have hurried to release the next version of Silverlight & AIR, and are pursuing cloud platforms. Ads on the desktop and web – that’s double the footprint!

Influence.