powered by clipmarks
Ph: 1176942404

Buzz Metrics & Finding Your Audiences

April 26, 2007 By kenekaplan Leave a Comment

A timely post by Tom Foremski of SiliconValleyWatcher.  The next steps are learning how finding, measuring and learn more about people who are interested and actively talking about Intel.  We’ll always work to produce good stories and content for our audiences, but we can also always improve our ability to listen.  This is how we can get closer to people we care about, and who care about us.

Highlights from Tom’s story:

BuzzLogic, based in San Francisco has developed tools that allow corporations to track conversations across thousands of online sites, blogs, mainstream media and anywhere else online, in almost real-time. And those tools can also determine how influential a site, a blogger, a writer is. And who they influence. After all, there is no sense in galvanizing a response team to an unfavorable post on a blog if its influence is zero. BuzzLogic recently moved out of beta and in mid-April launched its BuzzLogic Enterprise service. More than 160 customers, many Fortune 500 companies, collaborated with BuzzLogic in the beta phase to refine the service. Todd Parsons, the chief product officer explains: “Just because someone is influential within one sector doesn’t mean that they are influential in other areas. Our algorithms can analyze influence and allow companies to focus on those sites that really matter. We can also track the rise and fall in influence of a particular site.” Email alerts will warn of possible trouble in real-time. But each customer applies their own response. This can include contacting people and also getting involved in the online conversations. It is a service that could be used in many ways, not just for brand management. It could uncover new types of buzz bubbling up that could provide business opportunities for some companies. And it can also be used to test the effectiveness of a public relations campaign. Services such as BuzzLogic’s can give organizations an insight into how they are perceived without requiring focus groups. But most organizations don’t yet know what to do with such data and what the appropriate response should be. But they will figure that out over time.

UPDATE:  Links to Ads on SiliconValleyWatcher — http://tibco.com/, http://blog.cohnwolfe.com/boomerang/

Filed Under: Intel, Measurement, Social Media, Socialmedia

Sights and Sounds of IDF in Beijing

April 26, 2007 By kenekaplan Leave a Comment

The Intel Developer Forum in Beijing gave us an opportunity to see how businesses, tech developers and people are working with Intel. This is a fun, visual romp through Beijing and the Intel Technology showcase during the week of April 16, 2007. Intel commissioned PodTech’s Jason Lopez to capture the buzz and his personal experience. This is not about specific products or announcements. It’s about people getting together and changing the world.

[podtech content=http://media1.podtech.net/media/2007/04/PID_011034/Podtech_Intel_IDF_4_25_07.flv&postURL=http://www.podtech.net/home/corporate/intel/2812/sights-and-sounds-of-idf-in-beijing&totalTime=305000&breadcrumb=CRparent.1177508905.55]

Filed Under: Intel, PodTech, Tech

Text Stories Loose Luster, Are Video & Audio Different?

April 25, 2007 By kenekaplan Leave a Comment

Cruisin’ Newsvine I saw this story by NewScientist.com about how online articles loose their luster after about an hour.  Wonder if there is information about Podcasts — audio vs. video? And what about the Long Tail?  I guess the luster can be lost, but interest is dragged along kicking and screaming by the majority of Web surfing information seekers who aren’t living on the bleeding edge?  I gotta dig around more.

Online news articles can lose their appeal in as little as an hour. That is the message from two statistical physicists who analysed the way people access information on the user-driven news site Digg.com. 

Fang Wu and Bernardo Huberman of HP Labs in Palo Alto, California, US, studied Digg in an effort to understand the way online news readers consume stories. Through a statistical analysis of the site, the researchers discovered that just a handful of stories hog most people’s attention and most links seem to lose their appeal in just 69 minutes. Wu and Huberman say the finding could perhaps help website designers find new ways to keep people interested when faced with an avalanche of information.

 Here’s the whole story.

Filed Under: Media, Social Media, Socialmedia

Collecting, Managing & Measuring Content with Dow Jones EVP Clare Hart

April 25, 2007 By kenekaplan Leave a Comment

Someone smartly reminded me today that I recently said “I run” when people ask about measuring success of Podcasts and social media efforts. No apologies. I run…at the mouth. I share Web 1.0 “download numbers” when I can, but I’m more drawn to Web 2.0 wonders of impact and involvement. Impact of telling a great story and later building on it. Involvement of Intel sharing insight and involvement of interested audiences.

This smart person — and others — rightfully point out that we will need to better manage, collect and measure our Podcasting and Social Media efforts. After all, Intel is a company owned by shareholders. If we’re investing resources, we ought to try and show real benefits. Better management, collection and measurement of our efforts in a replicable way will help all of Intel grow and improve relationships with our audiences.

Here’s a Robert Scoble interview with Dow Jones’ Executive Vice President Clare Hart from February 28, 2007. Possibilities for improving.

[podtech content=http://media1.podtech.net/media/2007/02/PID_010375/Podtech_Clare_Hart_interview.flv&postURL=http://www.podtech.net/home/technology/2252/talking-search-with-dow-jones-vice-president&totalTime=2163000&breadcrumb=2e3be1ce-bf62-4faa-a3d9-8112850821e9]

Filed Under: Marketing, Media, PR, Social Media, Socialmedia

Social Technographics

April 24, 2007 By kenekaplan 1 Comment

I first saw this on Steve Rubel’s Micro Persuasion.Understanding audience is always interesting, and the audience changes over time. Today’s Tech Novice becomes next year’s Tech Interested becomes Tech Enthusiast two years later.

This is interesting because the report tries focusing on the social media participation. One thing’s for sure, interest has never been higher. More people are keen with their toes on the line, ready to test the waters. There is a new next wave of novices joining in the next few months. That will push all the other participants up the latter. See you on the way up!

[image]clipped from www.micropersuasion.com
Charlene Li from Forrester gave me just the starting point? I needed. She is out today with a new fascinating report on social technographics.
Forrester segmented the online audience into several different stratas – what they call a ladder of participation. They found that “Inactives” are by far the dominant group (52%). They’re followed by spectators, joiners, critics, collectors and last but not least creators. This last cluster, according to the analyst firm, dabbles in lots of different activities but few do all of them.

[image]

  blog it
Filed Under: Marketing, PR, Social Media, Socialmedia

Mainstream and New Media Meet, But at What Cost?

April 23, 2007 By kenekaplan Leave a Comment

The Virginia Tech killings showed how mainstream and social media, like the social networking site Facebook, are fitting together to cover news that has a broad audience.  It also reveals a major divide between those embracing technology and those who are trying to first understand it better.  We need both.  San Francisco Chronicle writer Joe Garofoli on April 20, 2007 wrote:  “The questions and concerns about the boundaries of openness are being raised not just by traditional media fuddy-duddies but by leaders of new media, those who often praise the virtues of a “democratized” media world in which anyone can publish his own writing, video or photos.â€Â 

There is a lot of learning ahead of us – ethics, potentially dangerous uses – but there’s no need to reinvent the wheel.  Rather, many are building on lessons learned from the printing press, birth of radio, TV, cable, Internet and now the people at-large who are media producers and worldwide distributors news, information and babble.  Garofoli shows the audience for Fox and CNN on Tuesday, April 17:

The 1.8 million people who watched Fox on Monday, the day the shooting occurred, represented a 115 percent jump in ratings over Fox’s average for the first part of this year.

CNN’s 1.4 million viewers were a ratings jump of 186 percent for that same period. MSNBC.com had 108.8 million page views Tuesday, a record for the site.

Garofoli provides a variety of soundbites that show how different people and professions are looking at this.  Reading some of these (pasted below), I get the sense that many people are not watching primetime TV shows like CSI, Law&Order and other crime-themed programs.  These shows explore many of the ethical and potentially harmful possibilities that come from a society living with more technology-powered capabilities than ever before.  Most of the storylines may seem fear or protectionist-based, but they allow us to explore possibilities. 

Jeff Jarvis wrote on his BuzzMachine.com blog, “There is no control point anymore. When anyone and everyone — witnesses, criminals, victims, commentators, officials and journalists — can publish and broadcast as events happen, there is no longer any guarantee that news and society itself can be filtered, packaged, edited, sanitized, polished, secured.”

“It is future shock,” said Micah Sifry, executive editor of the Personal Democracy Forum, a
New York think-tank that explores the intersections of technology and politics. “The technology has developed so fast that the culture hasn’t caught up with all of it. On one hand, you have the advocates, who want NBC to release all of (Cho’s manifesto). On the other, you have people who are saying, ‘Wait a minute.’ This is a very challenging moment. What works best is an open-networked system. It’s the difference between trusting a few people to make decisions for everyone and trusting many people.”

“Conflicted is the right word,” said Dave Winer, a pioneering blogger and influential figure in new media. “Yes, I realize that it’s unfortunate right now that this guy gets to control the discussion. We hadn’t foreseen this use of the technology because, as utopians, we tend to look for the good stuff. I liked to think I had a balanced view, and could see where bloggers weren’t doing good, but I hadn’t seriously considered our tools used to further such a bad cause.   

“The lesson for this week is that the news is everywhere. The news is on Facebook,” said Jennifer Sizemore, editor in chief of MSNBC.com. Like other news outlets, MSNBC turned to social networking sites like MySpace and Facebook to find students to interview about the Virginia Tech slayings.  “I don’t view them as the competition,” said Sizemore. “I see them as enlarging the conversation.”

“In the end, it’s going to get out there,” said Jay Wallace, executive producer for news at Fox News Channel. “Even if every newspaper and cable news channel doesn’t put it out there, somebody will.  In those early hours, it is a feeding frenzy. We know that people are flipping around everywhere for news.â€Â 

People who are keenly interested will flip through TV, Radio and the Internet, where social media sites offer insight into people’s daily lives.  Sometimes people are flipping through all of these at the same time.

We have more people participating than ever, and lots of interesting viewpoints on how we can move ahead in our rapidly changing, technology-driven, new media-filled lives.  PodTech’s Rio Pesino talks with a good collection of mainstream and new media pros in this vidoe mashup where he asks, “What’s missing form local media?”

[podtech content=http://media1.podtech.net/media/2007/04/PID_010985/Podtech_Topix.flv&postURL=http://www.podtech.net/home/corporate/2765/what-is-missing-from-local-news&totalTime=274000&breadcrumb=f068e474-4564-4ff4-ae59-c0328054e5c8]

Filed Under: Media, PodTech, Social Media, Socialmedia, TV

Blog as Resume, How About Video Resume?

April 23, 2007 By kenekaplan 5 Comments

As resumes move from paper to online profile to blogs, the video resume could soon become a new norm. 

“The blog is your resume,” Jeremiah Owyang told me this week over lunch, refering to his recent blog post. A few weeks ago, I wrote about Rohit Bhargava’s story on the Social Media resume.  NY Times’ Abby Ellin on 4/21/07 talks about video resumes, which could make “the blog is your resume†even richer, more meaningful and impactful. 

TV news reporters, anchors and producers have always kept a “reel†of their best work. Their reel was their resume or ticket to getting a new or better job. Other media industry pros do the same. Now since “we are the media,†it seems that short video resumes might be right for anyone with a blog and a career under construction. 

Why not create a good self-made video interview where you answer/address thoughtful questions any potential employer may ask?  

Something related to note, HR Magazine March 2007 cited a study on web conferencing by global consulting company Frost & Sullivan shows this market jumping nearly 300 percent between 2005 and 2011, to $2.9 billion. 

Seeing yourself on video allows you to see how other people really see you. You can see any mannerisms you’re not aware of. Saying the right words with good delivery is important – especially for audio-only interviews (i.e. phone), but seeing your body language immediately triggers trust, confidence and personality. 

First, bone up on “media training†techniques…which really means, think about your audience, what is important to them, how they like to be talked to, and how can you make your story interesting and meaningful to them? Sounds like common sense, but when it comes to you telling your story it might help working with a trusted friend or someone who is media savvy — professional or otherwise.  Or simply find examples you like and emulate, but tell your authentic story while being mindful of your audience. 

Here are some quotes from Abby Ellin’s NY Times’ story:  

“We live in an on-demand world where people want the most detailed information to make a decision, as well as the ability to make that decision quickly,†said Nicholas Murphy, 27, the co-founder of WorkBlast.com, which aims to help users create online video résumés. It also allows employers to videotape themselves so they can advertise to prospective employees. (Now that’s “two-wayâ€)  “Executives fall into a trap of speaking business-speak,†said Karen Friedman, a media trainer. “While they might speak the language of their subject, it’s like listening to someone who’s stuck in a tunnel. They’re in a fog. The point they really need to get across gets muddled, lost and unfocused. What is it you want the listener to remember about your message when you’re done communicating? Debra Benton , media trainer: People will soon forget what you have accomplished and long remember how you made them feel. That’s true on a date, in a job interview, even in Congress. You can get more of an emotional response if you can tap at the heartstrings.â€Â  Do everything purposefully, and slow down. “Not to the point where you look like you’re dragging with energy, but most of us go too fast; we hurry; we look anxious. The more time you give yourself, the more status people give you. If you slow down, you look calm and make others calm around you. For instance, when shaking hands, pump two and a half times instead of one. You only have seconds to set yourself apart.â€

More video interview tips from Karen Friedman: Ace Your Next Media Interview, Every Number Tells A Story, When Bad News Happens to Good People, Just Say It!

Debra Benton offers tips on how to be a good self-coach.  In her article Traits That Make Good Lovers Make Good Leaders, she suggests: “Ask questions. Know what people need and want. Use humor. No one will fault you for lightening the mood. Touch. Figuratively and literally pat people on the back. Initiate. Don’t wait to be asked or prodded. Slow down, shut up, and listen. When you play hard to get they want you more.”

Filed Under: Media, PR, Social Media, Socialmedia

IDF Beijing: Doing More with Less

April 21, 2007 By kenekaplan Leave a Comment

Here two Fathers of Intel Developer Forum — Pat Gelsinger and Justin Rattner — talk about the core of what’s to come…through research and development and the area where most new technology first hits, the enterprise market.

Listening to this I keep hearing Robert DeNiro saying, “enthusiasmzz…enthusiasmzzz.”

Scaling up in chip performance and manufacturing capabilities, while scaling down energy consumption.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010965/Podtech_IDF_Beijing_Day_1_Podcast.mp3&postURL=http://www.podtech.net/home/corporate/intel/2751/idf-beijing-doing-more-with-less&totalTime=1598000&breadcrumb=CRparent.1176952870.16]

Filed Under: Intel, PodTech, Tech

IDF Beijing: Dadi Perlmutter on Mobility

April 21, 2007 By kenekaplan Leave a Comment

Here is Intel’s mobile PC vision shared with developers in Beijing this week. This gives us the latest context for the upcoming release of the laptop upgrade — a collection of the latest energy-efficient processor, chipset for HD capabilities, wireless and some interesting new memory technology.

We get vision here, but it’ll take the help of many who will advance Wi-Fi and WiMAX wireless services that let laptops and mobile devices to connect easily and inexpensively to the high-speed Internet.

We’ve seen lots of WiMAX demos — at Sundance, at Iron Man in Hawaii and countries outside of the U.S. It’s happenin’!

[podtech content=http://media1.podtech.net/media/2007/04/PID_010995/Podtech_IDF_Perlmutter_Keynote.mp3&postURL=http://www.podtech.net/home/corporate/intel/2779/idf-beijing-dadi-perlmutter-on-mobility&totalTime=1218000&breadcrumb=CRparent.1177096537.72]

Filed Under: Intel, PodTech, Tech

Latest in Online Video Ads from Brightroll

April 20, 2007 By kenekaplan Leave a Comment

Robert Scoble talks with Tod Sacerdoti, CEO of Brightrool. Interesting to see how ads, messages and “more info” can be placed inside videos for the Internet. Ads at the end are not bothersome, but pre-rolls can be frustrating when you want to quickly get to the story you’re interested. I’d like to see how “more info” can be embedded into video while it’s playing. If I’m interested, I can pause the video, click a link and a new browser pops up. When I’m done “learning more” I can close the extra browser and get back to the video by clicking play. Sounds very cool! Sound like an open frontier and opportunities for video producers, advertizers and storytellers who want to offer deeper info or more video that may have ended up on “the cutting room floor.”

[podtech content=http://media1.podtech.net/media/2007/04/PID_010955/Podtech_Brightroll_demo.flv&postURL=http://www.podtech.net/home/scobleshow/2748/see-the-latest-in-video-advertising&totalTime=277000&breadcrumb=CRparent.1176942404.21]

Filed Under: Marketing, PodTech
« Older Posts
Follow

Get every new post delivered to your Inbox.

You are viewing a mobilized version of this site...
View original page here

Mobilized by Mowser Mowser