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Archive for the 'Media' Category

Secret to Sucess? It’s All in the New Media Family List

Published
by
kenekaplan
Feb 7th, 2008 ago
in Social Media, Media and Web 2.0
. 0 Comments

 Saw this New Media Family List on Amy Webb’s MyDigiMedia blog and thought it was pretty cool.  Highlights from her post, where you can download a bigger PDF file and take a closer look:

In the six months since I first created the chart, there are a handful of notable updates:

AOL’s list has grown tremendously, while Google, News Corp and IAC have remained relatively unchanged. AOL is heading strong into behavioral targeting and various ad network options. Yahoo’s buy early and large strategy toned down considerably in Q3 and Q4 of 2007. Google’s last acquisition was Postini early last fall. Though I’m not tracking this on the chart, News Corp has also been selling lots of assets - namely local television stations.

Here’s the new Who Owns What page at mydigimedia. Download the new chart (PDF) here. And if you want to read my original post and learn more about why I started tracking all this to begin with, have a look here.

Twitter Vote for Favorite Super Bowl TV Ads

Published
by
kenekaplan
Feb 3rd, 2008 ago
in Jeremiah Owyang, Twitter, Social Media, Events, TV and Media
. 8 Comments

Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.

Instructions below and pre-game buzz here.

There’s just three steps:


1) Sign up: Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.

examples:

“@superbowlads That Pepsi commercial was funny 4 starsâ€

“@superbowlads The Hillary Clinton advertisement was bunko 2 starsâ€

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 starâ€

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.

Traditional vs. New Media with CNET’s Rafe Needleman at CES BlogHaus 2008

Published
by
kenekaplan
Jan 24th, 2008 ago
in PodTech, Social Media, video, Media and Marketing
. 0 Comments

Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013329/Podtech_MV_CES2008_Rafe_Needleman.flv&postURL=http://www.podtech.net/home/4877/cnets-needleman-on-his-views-of-traditional-versus-new-media&totalTime=502000&breadcrumb=27aa48f693354041b3ee8647c200233c]

CNBC Shares Video on Web Before Airing on Cable

Published
by
kenekaplan
Jan 16th, 2008 ago
in Intel and Media
. 0 Comments

Impressive to see NBC go all out at CES — a huge presence! A whole booth devoted to broadcast live NBC and CNBC shows, and using their Website all the while. They became the story for many media watchers and social media buzzhounds.

Today Intel’s new CFO Stacy Smith did his first TV interviews explaining the company’s quarterly earnings. Record revenues but Wall Street had its way.

It’s interesting to see how Jim Goldman’s one-on-one interview with Stacy was released first on the Web. Much of it has to do with the timing — Intel announces earnings after the bell, making it difficult to feature the live interview in a show. So why hold the interview to air first the next morning in its entirety on cable? The value of web video audiences is gaining more ground, nipping on the heals of how media bosses value of broadcast audiences.

It’d be great if CNBC would let me copy and embed their videos into my blog.  Coming soon?

Digg Button Opens Gated Wall Street Journal News Site

Published
by
kenekaplan
Nov 14th, 2007 ago
in Social Media, Media and Web 2.0
. 0 Comments

Significant things happening almost every week: Microsoft invests mightily in Facebook, Google OpenSocial unlocks new social computing possibilities and now I see that stories the Wall Street Journal Website now have the Digg button, allowing all of us former WSJ subscribers another chance to read stories relevant to us on our terms.

DiggDiggDigg

Wow! What’s next?

Here’s what CNET’s The Social blog by Caroline McCarthy thinks:

But more than anything, it’s also fuel for the fire. Digg has been continually talked up as a potential acquisition target, and in recent weeks a rumor began to float that the site would soon be sold for $300-400 million to a “major media player.” Expect this Wall Street Journal arrangement to result in more than a few rumors that Digg is close to a News Corp. buy.

Topix.com Helping News Outlets Get Their Audiences Commenting

Published
by
admin
Aug 16th, 2007 ago
in Social Media, video, Media and Web 2.0
. 0 Comments

Topix.com is interesting to watch, learn about and mess with…even if you live in San Francisco, which like most biger American cities doesn’t have many local Topix.com users. But it is makeing a big impact in helping other, smaller cities across the U.S. to get their readers chatting and participating online. This is helping mainstream media companies to step into the online participation generation.

I got to meet Topix.com CEO Chris Tolles at the Social Media Club in San Francisco in August. I sat in front of him and the two other panelists — Evan Hansen of Editor in Chief of Wired News & Assignment Zero and Kevin Rose of Digg.com.

Chris has a great perspective — honesty with an edge. He even stopped to talk with me and Tom Foremski outside KQED studios and asked about what we were up to. Like a good salesman, he left us with an assignment to sign up as an editor on the Intel channel. Cool and savvy!

See Chris interviewed by Andy Plesser on Beet.TV:

There’s been a lot of concern among major media that this constitutes a further cannibalization of original reporting by search engines and content aggregators.

Brad interviews Topix.com CEO Chris Tolles.

Topix generates more that 60,000 comments a day from news. Many of these comments are generated around local stories and are syndicated to local newspapers and local news web sites. About a third of the comments generated every day go to sites owned by the Tribune and Gannett newspaper chains. So, maybe this is one link in the food chain where aggregated news can feed the original content creator.

Here’s my interview with Chris Tolles of Topix. We caught at Stanford earlier this month at the AlwaysOn conference.

– Andy Plesser

Here’s a link to a video by PodTech’s Rio Pesino, who talks with some interesting Bay Area news lovers, haters and players

New Rules of Marketing & PR

Published
by
admin
Aug 15th, 2007 ago
in career, Social Media, PodTech, Podcast, PR, Marketing, Media, video and Web 2.0
. 2 Comments

David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing.   It’s really about building and maintaining meaningful relationships.

There are lots of new rules out there, and this book hits an important moving target.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011910/Podtech_Marketing_Voices_David_Meerman.mp3&postURL=http://www.podtech.net/home/3639/what-it-takes-to-make-it-in-pr-and-marketing-today            &totalTime=754000&breadcrumb=096e0d54bd474222a7446ff21b14a60f]

Demo of sharing service AllPeers

Published
by
admin
Jul 12th, 2007 ago
in Socialmedia, PodTech, Social Media and Media
. 0 Comments

Sharing is at the core of social media, an essential part of any strategy or any tool/application. Not only for consumers — AllPeers’ target — but also for any communication. Give and be prepared to keep giving, especially if your followers’ interest deepens over time. Here’s Robert Scoble getting a demo with AllPeers’ CTO Matthew Gertner.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011869/Podtech_SuperNova_AllPeers_demo.flv&postURL=http://www.podtech.net/home/3571/demo-of-sharing-service-allpeers&totalTime=413000&breadcrumb=4af977d006854f21b056afa3a81dead5]

Veoh is My New Favorite Video Site

Published
by
admin
Jun 30th, 2007 ago
in Socialmedia, Social Media, video, Entertainment and Media
. 0 Comments

Here’s an interview with the CEO of Veoh from Beet.TV This is quickly becoming my favorite video site. Love the quality of the video and the ability to publish once and syndicate to several other video site accounts (Google, YouTube) plus this blog. I’m still learning the ropes. In fact, I embedded their widget and it’s not quite working right…yet.

PodTech-Silicon Valley Watcher: Harry McCracken

Published
by
admin
Jun 16th, 2007 ago
in Socialmedia, PodTech, Social Media, Journalism and Media
. 0 Comments

Tom Foresmki, seasoned super pioneering tech journalist, has been one of the best to listen to and watch move from mainstream to new media…I’d say he’s really helping move mainstream to become new mass media.

At the core of everything I’ve been learning from Tom is integrity, which is the subject in this video interview with Harry McCracken, editor-in-chief of PC World.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011635/Podtech_SiliconValleyWatcher_Harry_McC.flv&postURL=http://www.podtech.net/home/3348/silicon-valley-watcher-harry-mccracken&totalTime=106000&breadcrumb=d1a34b849ef044158d1cc159da1b6385]

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