On Valentine’s Day, The Wall Street Journal did a “Questions For…” piece in its The Advertising Report section (B3D) that was all about love. Smart love. A marraige based on building out open communication.
“Minding the Blog Is the Next Big Thing in Managing Brand,” read the subhead. I carried this article in my man purse for a week before reading it. Glad I got to it!
One evening a while back, I saw that Technorati and Ogilvy North America had created an alliance to provide new services for clients interested in reaching consumers…consumers who are spending time creating videos and blogs rather than watching TV or reading news created by traditional media.
I really dig a great soundbite. Here’s one from Steve Hayden, Ogilvy & Mather Worldwide vice chairman & chief creative officer (now there’s a title!): “Our whole industry for 200 years has been focused on talking or broadcasting. We need more listening.”
Here are some gems from Technorati Chairman and CMO Peter Hirshberg.Â
Makes me wonder. There was a time when broadcast was not essential to Intel’s PR department. But some progressive, forward-thinking people gathered enough insight and momentum to convince the right people it was time to treat broadcasters as a key audience. Building good relationships with broadcast professionals has been important to Intel for decades now. We’re now very fortunate to have the opportunity to build helpful relationships with a whole new set of people. We the interested people.
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