Content Strategy as Brand Asset

If I’m ever in a position to hire someone to help me with my content strategy, the folks at Brain Traffic are on my short list.

As a former (long ago) journalist and longtime communications guy, it’s so refreshing to see custom publishing evolve into content marketing. I’ve always resisted being identified as a marketing guy because I don’t enjoy selling people things that they don’t need or don’t answer their questions.

Content marketing is all about engaging people in a dialogue about their needs and desires, and then tailoring products and services to address those needs, wants and desires.

Here’s a brief slide show from Brain Traffic’s Kristina Halvorson that looks at the value of content strategy.

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Tagged as: brain traffic, content marketing, kristina halvorson, planning, slide show, visual communication