Content Creation Strategy for Nonprofits

I don’t know where she finds the time, but here’s another great presentation from Kivi Leroux Miller, this time on how you can effectively manage all the content you create in support of your marketing and communication efforts.

As the introduction of social media creates yet another “mouth” to be fed on an ongoing basis, having a solid plan that guides how you’ll produce, use and reuse content is all the more critical. Miller offers lots of good advice on how to get organized, where to turn for content creation inspiration and how to repurpose content for various channels.

I would suggest, however, that one of the first steps in any content creation strategy is developing a detailed outline of the key messages you want carried in your content. This can help you ensure that your message delivery is balanced across channels and that no messages are getting short shrift as you mix and recut content.

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Tagged as: communication, content management, content strategy, kivi leroux miller, nonprofit, planning