Russell Beattie Notebook

Waiting for Apple's Big Thing

Posted on Sunday, February 1st, 2004 3:54 PM

Believe it or not, I had a dream last night that Apple had a commercial on the SuperBowl that announced some big new thing in commemoration of their 20th anniversary. Can you believe I actually *dreamed* this? The thing about the dream is that I missed what it was, and ended up searching online for it and not finding it and being frustrated.

This is my sort of weird-ass geek nightmare I guess. At least I didn't wake up in a cold sweat or anything...

Anyways, it doesn't make sense for Apple to take away from their iTunes/Pepsi promotion with another ad, but let's see.

-Russ

Good game. Being born and raised in New England, I was obviously pulling for the Pats. No big Apple thing though... And actually, all the commercials pretty much sucked, no? Maybe American Football has jumped the shark and soccer is ascending? That would rule if true.