Thank goodness for the Mobile Web. It saved my ass twice in London last weekend in situations where I’d have been quite stuck without it. Luckily I’d brought a Nokia E61 with me for data use and it really paid off.
Case 1: The weekend didn’t start too well as I woke up late on Saturday morning and had to rush out the door to make it to MobileCamp in time. However once I was on the London train I realised that I’d forgotten to bring any details of the Camps location with me. Not a problem when you have a mobile with you! I remembered that I had blogged about the camp and included a link to the Camps wiki. So i use Mowser to hit my blog and find the link which will also get transcoded by Mowser when I click through. I note down the location from the mobile-ready page and then hit http://mobile.google.co.uk to download the Google Maps Java application (I prefer it to their mobile-ready Website). Two minutes later it’s installed and the location has been entered, an easy walk from Oxford Circus tube station. If that wasn’t enough I was also on the #mobitopia IRC page, thanks to Mirggi, where Vero gave me step-by-step instructions on how to get to the camp from Oxford Circus.
Case2: After spending the rest of the weekend at Mobile Camp and wandering around London it was time to head back to work on Monday morning. I was staying at a friends place in Battersea and again had woken up late and was in a rush. I’d never driven out of London from this area before and I’d left the house without a map or any other form of directions towards the A3. Again, not a problem, I just pulled over, fired up Google Maps and entered the name of the street I was in. It then spat out directions to the Volantis post-code from my location and I was on the right road in no time at all.
It’s great when you can actually see the way the Mobile Web can help in day to day life but for me the best thing is that this could have been done on about 90% of modern mobiles. You can hit Mowser from any wap capable device or alternatively use Opera Mini which works on all J2ME devices as does the Google Maps application. In fact you could have done it exclusively through Google Mobile products by powering up your browser and hitting Google.com to search for the MobileCamp wiki (would get transcoded by Google to work on your phone). That kind of functionality, reach and accessibility is really what keeps me interested in the Mobile Web.

















Discussion
5 comments for “Mobile Web Saves The Day (Twice)”
Hi Tarek ~ You mention Volantis helped facilitate your mobile Internet experience, but are you familiar with InfoGin? You should check them out: http://www.infogin.com/
What they do is instead of reinventing the Web content in an effort to satisfy the perceived limitations of mobile devices, their Intelligent Mobile Platform delivers any Web page to any mobile device — from legacy devices to those not yet introduced to the market — while maintaining the richness of the content, as well as the navigation experience.
InfoGin believes that in order to automatically adapt Web content designed for large screen display, a platform must “understand†the visual aspect of the page first. Then, content can be presented according to its importance, and with smart navigation to allow users to reach the desired content with a minimum number of clicks.
I’ve seen their platform bring the Web to multiple devices, and it worked across the board. This technology allows the best mobile browsing experience I’ve had by far!
I don’t know about you, but clueless PR people give me an ulcer. Trolling the web for competitor’s names and then posting about how great their technology is with no context or clue about what they’re talking about - who wants to read that spam?
Infogin should really fire that PR agency.
-Russ
Clueless Catherine Reinbold of Citigate Cunningham…
Don’t you just love PR people who comment on things they have no idea about? Catherine Reinbold seems to be one of the worst of that breed given her recent comment on my last blog post on Mobile Web.
Here’s what she had to say:
Hi Tare…
Hey Catherine, see that light at the end of the tunnel?
It’s the cluetrain and it’s gonna run you down!
[...] these really aren’t very good mobile sites.” Read on to find out why. Tarek Esber from tarek speaks mobile… takes us through how the mobile web saved the day twice by allowing him to connect to important [...]