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Jun
04

Want to convert your web traffic to clients? Follow the 10 Step Process

By Serena - CEO

trafficA successful business website isn’t always determined by the amount of traffic it attracts but by how many clients it obtains.

We entrepreneurs are always looking for innovative ways to attract and obtain clients and I was so thrilled when Terry Z., business strategist, marketing consultant and owner of Solo Entrepreneur developed ten proven steps to converting Ezine subscribers to clients.

Like many internet based businesses, I offer my website visitors an Ezine – free and valuable information to take away with them. I do this to help make readers aware of and learn about my services, share my expertise and provide a helpful and free resource. 

Whether you choose to create a newsletter, Ebook, report or video; knowing how to get people to subscribe to the information is equally, if not more, important than what product you provide.

It is important to put yourself into your web visitors’ shoes and determine what the best methods are to increase interest in what your website is offering them, and getting them to subscribe.

Terry Z increased her web traffic and clientele by 70 per cent within eight months by simply keeping in mind what potential clients would look for when they land on her site. Her proven steps have proven to be quite useful.

The steps included in the ten step process include:

Ensure the right traffic is visiting your website Be clear about the action you wish for your visitors to take Give your visitors a reason for subscribing to your Ezine (be clear as to what’s in it for them) Share your privacy policy Take measures to ensure you are on your subscribers’ white list Deliver what you promise Keep instructions and the subscription process as consistent and clear as possible

All of the ten sure-fire steps to converting web traffic visitors to Ezine subscribers haven’t been included above. Instead, I invite you to read 10 Successful Steps to Converting Ezine Subscribers to Clients  for additional information and to help you establish a thriving business success plan.

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